I was once ridiculed (in a nice way - I think!) for my fastidiousness over colour names:  "Is it White Apple or Apple White?" was the sarcastic question, followed by a roll of the eyes and general exasperation over my inability to choose.

I have written previously about Colour Consultancy and the importance of knowing how colour works, but first one needs to decide which colour one means in the first place.  As a designer, if someone says to me, "I like blue," I will say, "Electric blue? Prussian blue? Cerulean? Cobalt? Be more specific!".

On your basic colour wheel there are three primary colours, three secondary colours and six tertiary colours.  Delve further and you can get lost in a maze of hues, tints, shades and tones (yes, they are different!).

But, fret no more over what to call 'that' blue.  American writer and illustrator, Ingrid Sundberg has created the world's first Colour Thesaurus.  Using descriptive terms for colours in her writing (eg, "Her hair was the colour of rust") helped Ingrid to paint a more vivid picture for her readers' imaginations.  A self-confessed collector of words, she has now collated a handy visual (soon to be available as a poster) for everyone who's ever struggled to find the exact word to describe the sky on a clear summer's day (Azure) or the little red dot (or bindi) on a Hindu woman's forehead (Vermilion).



I could talk about this until I'm (Berry) blue in the face! Or you can visit ingridsundberg.com and check out the full thesaurus for yourself..