NEW SEASON AT GEORGE

Summer has barely begun but the interiors world never stops and we are already looking ahead to the in-store trends for autumn/winter.  The first date of many in my diary over the new few weeks was George, the interiors arm of Asda.  

It seems somewhat strange to be discussing how to cosy up the home for winter when we haven't really had a chance to turn the heating off (metaphorically speaking - I still don't have any heating and have been freezing my arse off for three months, but that's another story!) and typically this all took place on the one day that the temperature finally rose above 15 degrees. 

The setting for the event was the Swiss Church in the Seven Dials area of central London. Bathed in beautiful shafts of sunlight the five collections, styled as mini roomsets, looked equally at home now as they would in the depths of winter.   There's something to suit every taste and style so let's take a look at each one in more detail...

 
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THE SAVOY trend is heavily influenced by the silhouettes and bold, geometric patterns of the Art Deco movement which was popular in the 1920s and 30s.  

Featuring a gradation palette of white to black the range is complimented by accessories in glamorous metallics, marble and glass.  

Unicorns add a touch of feminine whimsy to an overall luxurious and elegant look. 

'Fabulous' bath sign - £6, Gold Geo tumbler - £3, Gold Geo dispenser - £5, White and Chrome stand mirror - £8, Grey Geo bath towel - £6, Savoy Stripe bath towel - £6.

'Fabulous' bath sign - £6, Gold Geo tumbler - £3, Gold Geo dispenser - £5, White and Chrome stand mirror - £8, Grey Geo bath towel - £6, Savoy Stripe bath towel - £6.

Bronze effect wire origami pendant - £20, Click Clack sofa - £129, Deco Fan cushion - £6, Ribbed Grey Fur cushion - £7, Swan cushion - £6, Dark Grey Velvet cushion - £8, Brass Geo coffee table - £119, Silver Pug ornament - £4, Silver candle holder - £7.

Bronze effect wire origami pendant - £20, Click Clack sofa - £129, Deco Fan cushion - £6, Ribbed Grey Fur cushion - £7, Swan cushion - £6, Dark Grey Velvet cushion - £8, Brass Geo coffee table - £119, Silver Pug ornament - £4, Silver candle holder - £7.

 

THE MANOR is a more traditional collection creating an atmosphere of grandeur whilst retaining and homely and 'lived in' vibe.  

Fans of a classical style will love the warm, autumnal palette which is set against contemporary blues.  

Animal motifs feature heavily alongside rich velvets and damask prints for a fun twist.

Fox in a bell jar - £12, Burnt orange floral - £15, Cut Glass vase - £8, Horse Head ornament - £12, Lying stag ornament - £15, Wooden Calendar - £6, Cut Glass tealight holder - £2, Blue check cushion - £6, Riding Scene cushion - £5, Damask cushion - £6, Chevron throw - £18, Watson Wing Chair - £149, Ceramic trinket box - £8, Brass effect swing lamp - £40, Homemaker ivory and grey rug - £40.

Fox in a bell jar - £12, Burnt orange floral - £15, Cut Glass vase - £8, Horse Head ornament - £12, Lying stag ornament - £15, Wooden Calendar - £6, Cut Glass tealight holder - £2, Blue check cushion - £6, Riding Scene cushion - £5, Damask cushion - £6, Chevron throw - £18, Watson Wing Chair - £149, Ceramic trinket box - £8, Brass effect swing lamp - £40, Homemaker ivory and grey rug - £40.

Chesterfield bed - £239, Bird and Floral double duvet set - £12, Deer cushion - £6, Blue velvet cushion - £5, Fox in a frame cushion - £6, Marble side table - £59, Stag head lamp - £27.

Chesterfield bed - £239, Bird and Floral double duvet set - £12, Deer cushion - £6, Blue velvet cushion - £5, Fox in a frame cushion - £6, Marble side table - £59, Stag head lamp - £27.

 
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SOULFUL SHELTER is the trend that caught my eye the most.  Full of urban eclecticism it has a slightly masculine edge thanks to the earthy tones of green and aubergine.

Global influences from Navajo to African tribal are used to great effect in the textiles and carved wooden accessories soften the industrial feel. 

I particularly like the way in which some items have been given an artisanal slant by having a few imperfections to create a handmade look.

Copper pendant light - £10, Copper canister - £4, Amber glass vase - £6, Black casserole dish - £35, Hiball glasses (set of 2) - £6, Geo edge dinner set - from £6, Matt black cutlery (16 piece set) - £20, Liquorice 12 piece dinner set - £10, Wooden chopping boards (set of 2) - £5, Copper leaf plate - £12, Crafted barstool - £59, Homemaker orange shaggy rug - £25.

Copper pendant light - £10, Copper canister - £4, Amber glass vase - £6, Black casserole dish - £35, Hiball glasses (set of 2) - £6, Geo edge dinner set - from £6, Matt black cutlery (16 piece set) - £20, Liquorice 12 piece dinner set - £10, Wooden chopping boards (set of 2) - £5, Copper leaf plate - £12, Crafted barstool - £59, Homemaker orange shaggy rug - £25.

Elephant ornament - £15, Giraffe vase - £12, Copper globe - £15, Purple potted grass - £8, Marble print candle - £4, Buddha ornament - £12, Copper leaf plate - £12, Starburst coffee table - £79, Homemaker grey chevron rug - £60.

Elephant ornament - £15, Giraffe vase - £12, Copper globe - £15, Purple potted grass - £8, Marble print candle - £4, Buddha ornament - £12, Copper leaf plate - £12, Starburst coffee table - £79, Homemaker grey chevron rug - £60.

 

MODERN ORGANIC is, according to George Home's Senior Design Director, Julie Varma, the highlight of this autumn/winter collection.

It follows the trend for understated and functional Scandinavian design but with a bit of added colour thanks to the palette of autumnal pastels. 

Graphic prints and materials such as marble and copper give the range a contemporary feel and the clean lines make it an affordable rival to the giants of Danish design such as Bloomingville and Ferm Living.

 

 

Retro upholstered grey chair, £59, Scandi Geo cushion - £6, Idris solid oak table - £259, Idris solid oak chairs - £99, Blushed pink 12 piece dinner set - £18, Jade dinner plates (set of 4) - £6, Copper wire candle holder - £10, Copper wire tealight holder - £3, Cactus vase - £12, Textured glass - £1.50, Satin Ripley 16 piece cutlery set - £15, Homemaker teal chevron rug - £40. 

Retro upholstered grey chair, £59, Scandi Geo cushion - £6, Idris solid oak table - £259, Idris solid oak chairs - £99, Blushed pink 12 piece dinner set - £18, Jade dinner plates (set of 4) - £6, Copper wire candle holder - £10, Copper wire tealight holder - £3, Cactus vase - £12, Textured glass - £1.50, Satin Ripley 16 piece cutlery set - £15, Homemaker teal chevron rug - £40. 

 

COTTAGE is exactly what it says on the tin.  Romantic and feminine it is a collection full of ditzy florals and vintage prints. 

Drawing influence from literary classics like Alice Through the Looking Glass and Secret Garden,  it evokes an atmosphere of a cottage garden.

I think the use of the rich cranberry reds, soft pinks and turquoise colours adds a freshness to this delicate style. 

White tray side table - £29, Floral print glass jewellery box - £12, Floral trinket pot - £6, Nancy double bed in cream - £199, Lace butterfly double duvet set - £12, Patchwork double duvet set - £12, Pink round pinwheel cushion - £5, Velvet cushion - £8, Butterfly printed cushion - £5, Deer cushion - £5, Homemaker ivory and grey traditional rug - £40.

White tray side table - £29, Floral print glass jewellery box - £12, Floral trinket pot - £6, Nancy double bed in cream - £199, Lace butterfly double duvet set - £12, Patchwork double duvet set - £12, Pink round pinwheel cushion - £5, Velvet cushion - £8, Butterfly printed cushion - £5, Deer cushion - £5, Homemaker ivory and grey traditional rug - £40.

Overall I have to say I was pleasantly surprised by the variety and value for money that the new collections offer.  Perfect for a quick refresh or for those with a tight budget there's something for everyone so (cue terrible pun to sum up)...

Whatever you're after, buy George - I think they've got it.

Kx